Sneak Peek: Houston's newest James Harden billboards

Not gonna lie, folks: These look pretty sweet.

Feast your eyes on these, the next wave of Houston Rockets billboards to sweep the city of Houston.

I could do without the second board, actually. Poor media headlines have killed off any reason to use "Houston, we have a ______" in anything ever again. I'm sick of it to the point that even thrusting the word 'beard' in there makes me a feel a little queezy.

Otherwise, I'm a fan. You knew the marketing team would go with Beard-Sanity. That's a given. But my favorite is the third board: "The Beard Has Landed." I'm a fan of personifying just about any random object, so doing the same with basketball's favorite beard was a must. Well done, marketing folks, well done.

In the meantime, the Rockets are off today. They'll take on the Denver Nuggets tomorrow night in a game I think could be rather ugly for Houston. But we'll see. The Nuggets haven't exactly lived up to expectations yet, and Unstoppabeard may yet make another appearance.

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join The Dream Shake

You must be a member of The Dream Shake to participate.

We have our own Community Guidelines at The Dream Shake. You should read them.

Join The Dream Shake

You must be a member of The Dream Shake to participate.

We have our own Community Guidelines at The Dream Shake. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9347_tracker