James Harden will no longer be allowed to wear Air Jordans off the court, according to ESPN.
Harden left Nike last month to sign a 13-year, $200 million deal with Adidas. Soon after, Harden was spotted in a pair of Jordans. A big no-no. The shoe company will not tolerant a half-way endorsement, unlike many other brands that hire athletes to endorse products they don’t exclusively use.
When the deal officially begins on October 1, all of Harden’s non-Adidas shoes will be benched for the next 13 years. The president of Adidas North America, Mark King, told ESPN, "That's part of the deal."
"The difference between football and basketball is that a guy like Aaron Rodgers doesn't have a walk-around shoe," King said. "Harden does, and he will be in our lifestyle stuff."
James will just have to deal with it, but I'm sure the inner sneaker-head in him will weep over no longer being able to publicly wear Jordans. I guess the Js will have to become slippers only.