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James Harden and Kroger help with Houston COVID-19 relief efforts

The Beard continues to help the Houston area in time of need.

2013 NBA Cares All-Star Weekend
Harden helping out at a Houston food bank back in 2013.
Photo by Bill Baptist/NBAE via Getty Images

James Harden’s always given back to the Houston community. From rebuilding basketball courts in H-town following Hurricane Harvey, to giving out food to the needy at holidays, to offering scholarships to the underprivileged, The Beard has often stepped up in times of need. With the Houston area, like the rest of the nation, being affected by the COVID-19 pandemic, Harden has once again came forward to help.

The Beard is teaming with grocery chain Kroger to offer a week’s worth of groceries to 600 different families for eight consecutive weeks, which will help almost 5,000 Houston-area families.

The distributions will kick off April 16 and go through local Houston food banks in the Third Ward, Fifth Ward, Alief, Southeast, and Northwest areas of H-town and will feature a combination of perishable (meats, produce) and non-perishable items (canned and dry goods).

Kroger rep Joe Kelly told

“We’re proud to be partnering with James Harden on this effort to help local families in need. We know that many families are struggling to make ends meet and keep food on the table. It’s our responsibility to do something about it.”

Kudos to The Beard. That’s one thing that often gets overlooked in the national narrative about Harden is how supportive he’s been to the Houston area whenever needed.

If you’re interested in helping out, you can visit the 3 The Harden Way website or drop by Kroger’s Zero Hunger / Zero Waste website and support either charity.